Hindsight has created a new framework and delivery for native search for digital media companies to improve reader engagement and reader monetization. Our Smart-Tagging technology pre-identifies search terms in an article and attaches internal related content, further context on the topic, and highly targeted advertising (native or video), all accessible to the reader with a single click (or hover) on the term. The type and search action is now a click or hover action.
This is point-of-interest search that doesn’t require the reader to leave the page. In summary, we have created a new layer of the web to render in-feed native search, targeted advertising units, and other contextual monetization assets (e-commerce, audio, video).
Our clients include Forbes, Tribune Publishing, India Today Group, and we have a deep pipeline of publishers to execute against!